Everything You Need To Know About Instagram Analytics 2024

Everything You Need To Know About Instagram Analytics 2024

Written byLisa Cris

Meet Lisa Cris, a seasoned writer hailing from Canada, passionately delving into the dynamic realm of Social Media since 2019. With a keen eye for trends and a knack for insightful commentary, Lisa brings a fresh perspective to the ever-evolving landscape of social platforms. Join her journey as she navigates the intricacies of digital communication, offering valuable insights and engaging narratives in the rapidly changing world of Social Media.

January 27, 2024

Instagram analytics are the foundation of any strong Instagram strategy. Instagram plays a vital role in online community building and daily customer engagement, in addition to social media marketing. Instagram is one of the best social media platforms, so anyone involved in social media work should know how to use it.  If you want to grow your Instagram account in 2024, you have to look at your Instagram analytics. You can improve your content strategy, target the right audience, and accomplish your objectives with the help of Instagram analytics.

Several tools are available, including Instagram analytics, in order to learn about your social media audience. If you dive deep into Instagram analytics, you can learn everything about Instagram.

In this guide, we will advise you on how to use analytics to enhance your Instagram strategy.

What are Instagram analytics and how do they work?

What Are Instagram Analytics And How Do They Work

Instagram analytics are the collection of data and performance metrics for your Instagram account. It assists you in gaining a deeper understanding of your audience, including when they are most engaged and the kinds of content they find most interesting. One of the best ways to determine the successes and failures of your Instagram account is to look at your analytics. You can obtain insightful feedback to help you enhance your social media strategy by closely examining them.

Instagram Analytics are important for creating a content strategy that drives results for your brand or business.  With the use of important metrics like engagement, reach, and content interactions, you can monitor your progress, discover more about your audience, and identify patterns.

Best Metrics to track on Instagram in 2024

Best Metrics To Track On Instagram In 2024

You must apply the knowledge you have gained from your Instagram analytics to determine what is effective and what is  not effective for you in order to enhance your posts, profile, and overall approach. All Instagram metrics are not created equally. Few do not say much at all; others provide a wealth of information about what your greatest content is.

If you are unfamiliar with data and analytics, it may seem like a challenging task to determine which Instagram metrics to track. But once you’re up to speed, understanding and analyzing these metrics can be revolutionary for your brand’s growth.  Thus, the following metrics may be useful to you.

1. Instagram Engagement Rate

Instagram Engagement Rate

Instagram is all about engagement rate. The percentage of your followers who have interacted with your content—whether by liking, commenting, sharing, or saving. It is an excellent platform for establishing communities, striking up discussions, and interacting with followers and clients. Out of all the major social networks, Instagram has the highest average engagement rate for brands.

Instagram’s engagement rate is a good place for social media managers and digital marketers to start when evaluating the effectiveness of their content.

2. Instagram Reach

Instagram Reach

Reach on Instagram is the total number of distinct accounts that have viewed your post at least once. Along with the top cities and countries, gender, and age ranges, it also contains demographic information about the accounts you reached. It includes people who choose not to follow you as well. It is a metric that shows you how many people have seen your posts. Your followers are probably spending a lot of time viewing and engaging with your posts if a significant portion of them are seeing them.

In Instagram Insights, the activity tab displays the number of accounts you have reached in the past week, along with the daily total of people you have reached.

3. Instagram Traffic

Instagram Traffic

The quantity of people who visit your website through Instagram is known as Instagram traffic. For some Instagram accounts, it matters a lot, while for others, it does not really matter.  If increasing traffic, conversions, or sales is your top goal on Instagram, you should be monitoring website click analytics.

However, you will not need to keep as close an eye on Instagram web traffic if your main goal is community building and brand awareness. You can use Google Analytics to monitor user engagement, track the traffic originating from Instagram, and compare your performance to other traffic sources, keywords, and other factors.

4. Instagram Audience Demographics

Instagram Audience Demographics

The age, gender, geography, and other attributes of your followers make up your audience demographics. The audience demographics are included in Instagram’s native analytics data. It allows you to determine whether or not Instagram is helping you reach your target market.

A successful Instagram strategy depends on knowing your audience, regardless of whether your objectives are to drive more traffic to your website, encourage interaction on your posts, or enhance sales. You can improve the quality of your content and ensure that your followers reflect your ideal self by deeply understanding your audience’s demographics.

5. Follower Growth Rate

Follower Growth Rate

The follower growth rate is the total number of followers you have acquired over time. Despite being a straightforward metric, your number of followers on Instagram holds great significance. There are several ways in which the quantity of followers you have influences the general functionality of your Instagram account.

Your Instagram account’s health can be effectively assessed by your follower growth rate. It is important to monitor not just the total number of followers you have acquired in the last few weeks, months, and years, but also the rate at which your following is expanding.

3 Best Instagram Analytics Tools

Best Instagram Analytics Tools

Instagram Analytics provides much more information than native data found in the Instagram analytics app. These are our top 3 choices for more feature-rich Instagram analytics software that offers the specifics and adaptability needed for expert Instagram analysis.

1. Sprout Social

Sprout Social

With its feature-rich analytics dashboard, Sprout helps you determine the optimal time to publish content for optimal results. It offers information on both your sponsored and organic posts.  White-labeling and downloading reports from the Sprout dashboard are also simple processes.

2. Hootsuite


Hootsuite Analytics tracks all of the most crucial social media metrics. It provides a comprehensive view of all your social media endeavors, saving you the trouble of checking each platform and account separately.

3. Phlanx


Phlanx provides various Instagram analytics tools, such as a competitor tracking tool and calculators for engagement and post likes. You can access several metrics, such as engagement by latest post, total weekly interactions, and engagement rate by video view.

Final Thoughts

You might be wondering if Instagram Insights by itself can give you the analytics you require now that we have covered the top five metrics you should be monitoring on Instagram. Depending on your desired level of data analysis and the tools at your disposal, that will vary.

You need to examine your data thoroughly if you wish to grow your Instagram following more rapidly. You can learn a lot about native analytics, and Sprout is a great tool for growing your social media presence and gaining additional actionable insights.


What are Instagram analytics fundamentals?

You can monitor the important performance indicators on Instagram with the help of Instagram analytics. It can be as broad as knowing what time your account’s followers are most likely to be online, or as specific as knowing exactly what to do.

What Instagram analytics are available to you?

Instagram insights are a useful tool for tracking the performance and number of followers on your account.  Furthermore available to you are data on how your audience has interacted with particular posts, Stories, videos, Reels, and Live videos.

What time of day is ideal for Instagram posts?

Generally, weekdays between 7 and 8 a.m. are the best times to post on Instagram. Instagram users probably do this because they check their phones first thing in the morning before going about their days, or they browse the app while driving to work.

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