As 2024 rolls around, it’s essential for businesses and personal accounts to focus on increasing their Instagram followers. A larger following also makes it easier to get your message across, as more people will be exposed to your posts.

Here are 22 tips for increasing your Instagram followers in 2024

1. Improve your profile to draw in followers

Make sure your bio and profile picture represents your company or product. Make it easier for people to find you by including keywords in your bio. Incorporating a link that directs users back to your website or other social media accounts is also crucial.

2. Create and curate high-quality content

The content you post should be interesting, inspiring, and relevant to your target audience. Try to create videos or graphics that will stand out from the crowd.

3. Use Instagram stories to engage with your audience

Instagram stories are a great way to engage with your audience interactively and creatively. Create polls, ask questions or post behind-the-scenes content that gives followers a peek into your brand or product. You can also use stories to highlight products, feature customers, and build relationships.

4. Use hashtags strategically

Hashtags are a powerful tool for increasing your reach and connecting with other users. Choose relevant and trending hashtags to help you stand out from the crowd. Keep a list of popular hashtags in your industry so that you can quickly add them to your posts.

5. Collaborate with other Instagram users

A powerful strategy to expand your audience and number of followers is to collaborate with influencers or other relevant users.  Find people who share your same target market and share content that supports your brand messaging. Consider offering discounts in exchange for posts mentioning your product or service.

6. Run Instagram contests and giveaways

Contests and giveaways are a great way to attract new followers, increase engagement, and generate more leads. Encourage participants to take specific actions, like liking or commenting on the post, by offering prizes to attract your target audience. It will increase your visibility and enable you to reach more people.

7. Post frequently and at the appropriate time

For your followers to know when to look for new content from you, you must frequently post on Instagram. Experiment with different times of day and track the performance of your posts to determine what works best for your business.

8. Engage your followers on Instagram Live.

It can be utilized for various purposes, including broadcasting events, responding to inquiries, and displaying behind-the-scenes material. Use Instagram Live to establish a personal connection with your audience and forge business partnerships to advance your success.

9. Create visually appealing graphics and videos

Make your content stand out on Instagram because it is a visual platform. Use eye-catching, high-quality images and videos that best represent your brand. To make graphics that will attract attention and direct users to your account, you can also use programs like Canva or Adobe Spark.

10. Use Instagram Reels to gain visibility

Instagram Reels is an excellent way to gain visibility and get more people to follow you. Reels enable you to create short 15-second videos with music, special effects, and other fun tools. People who view your reels will be exposed to your account and may decide to follow you.

11. Engage with your audience by responding to comments and DMs

Engaging with your followers is important to build a strong community on Instagram. Responding to comments and direct messages shows that you appreciate their support and make them feel heard, strengthening the connection between you and your audience.

12. To reach a larger audience, use Instagram Ads.

Instagram ads are a fantastic way to increase the audience for your content and attract new followers. Utilizing Instagram Ads, you can target particular users according to their preferences and interests.

13. Advertise your Instagram account on additional social media networks.

Sharing the same content across multiple platforms also helps boost engagement, making it easier for followers to see what you’re posting.

14. Use Instagram Insights to track your progress

Instagram Insights is a powerful tool that allows you to monitor your performance on the platform. It lets you keep tabs on your follower expansion, engagement rate, post reach, and other metrics. It enables you to comprehend the types of content that connect with your audience and adjust your strategy accordingly. Try experimenting with various content types to see which connects most with your followers.

15. Use influencer marketing to gain followers

Influencer marketing is when you reach out to influencers in your space and partner with them for mutual benefit. Influencers have a large network of followers, so by partnering with them, you can gain access to their audiences and rapidly increase your following.

16. Utilize user-generated content to build trust and loyalty

User-generated content (UGC) is a fantastic way to boost engagement and establish brand trust. As a result, it is more authentic and relatable because it is content that users rather than brands create. By fostering an emotional bond between your brand and your audience, this kind of content increases the likelihood that followers will stick with you as a business.

17. Partner with Instagram micro-influencers

Micro-influencers are gaining popularity on Instagram due to their smaller but extremely loyal fan bases. You can quickly grow your following by collaborating with these influencers and reaching new audiences. Traditional influencers can be more expensive, and micro-influencers are frequently more willing to take risks with their content.

18. Use Instagram Guides to provide value to your audience

The newest feature on Instagram, Instagram Guides, allows you to curate content for your followers. You can use guides to share inspiration with your followers, offer useful information on pertinent subjects, or make product or service recommendations.

19. Use Instagram Shop to drive sales and followers

It’s simple to convert your Instagram profile into an online store using Instagram Shop. You can highlight your products, advertise sales and discounts, and offer a direct link so customers can buy directly from you.

20. Be authentic and showcase your personality

People are more likely to relate to an authentic post than a generic one. Show your followers who you are and how you live life. It can be done through opinions, funny stories, photos and videos of your daily life, and anything else that showcases the real you. Remember, being genuine will make your followers trust you more and want

21. Keep up with Instagram trends and updates.

It will help you develop creative ideas for posts that appeal to your target audience. It’s important to use popular hashtags in your content so that more people can discover you on the platform.

Conclusion

In this article on “how to increase followers on Instagram,” we covered subjects like significant Instagram statistics as well as some hacks and strategies like making the most of your bio, employing the right hashtags, planning posts, utilizing Instagram ads, employing geotags, employing Instagram tools, and so forth.